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A Comparative Analysis of Media Consumption in Delhi, India

Journal of Commerce and Accounting Research

Volume 5 Issue 1

Published: 2016
Author(s) Name: Priya Obhrai | Author(s) Affiliation: Assistant Professor, University of Delhi, Delhi, India
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Abstract

A common assumption is that age is the chief determinant for media habits of people. However, new researches believe that habits are the function of mindset rather than age. We are living in an era of cage-free content, where all media whether text, audio or video based are distributed and consumed across a wide range of channels from which individuals can pick and choose. Social media has today made far-reaching changes to the way many of us consume media. It encourages people to create content. Anyone can write articles or blogs, create photographic content, video content, broadcast ones voice through the media, and so on. Social media has weaned off traditional media. For example, digital technologies are causing vast changes in the way we use media. Understanding the role of media in young peoples lives is therefore of immense importance for those concerned about promoting the healthy development of children and teenagers, including parents, paediatricians, policymakers, childrens advocates, educators, and public health groups. The survey for the same was done among teenagers (13-18 year olds) and young adults (19-25 year olds) and the results have been graphically represented here.

Keywords: Media, Mass Media, Media Usage, Types of Media

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