A Study on the Saving and Investment Behaviour of Individual Investors

Abstract

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Investment behaviour is a comparatively new paradigm of finance, which seeks to improve the standard theories of finance by introducing behavioural aspects to the investment decision making process. Investment behaviour of an investor is made up of various components, including purpose of designing portfolio, objective of investment, knowledge about financial market, frequency of investment, type of investor, decision making support, risk attitude, and returns expectation. This study on individual investors’ behaviour is an attempt to know the profile of the investor and the characteristics of the investors, and to know their tastes and preferences with respect to their investments or savings. The focus of this study is not only to examine the present status of savings and investment behaviour of people, but also the purpose of the investment or savings. Investment decision making of people is affected by their socio-demographic factors, which includes personality and other demographic variables. The study of investment or savings behaviour shows how cognitive and emotional factors affect the investment decision of an investor, and in particular, how they affect the rationality in decision making. It describes the behaviour of the investors. This study also identified the factors that influence people’s decision to save and invest. A questionnaire is distributed to investors in different professions; a total of 250 individual investors agreed to participate in the survey. The main aim of the questionnaire is to examine the savings pattern and investment behaviour of working professionals.

Keywords: Investment Pattern, Investor Behaviour, Financial Planning, Investment Strategies, Creation of Wealth, Investment Decision

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