Determinants of Risk Appetite of Women Investors: Evidence from Survey

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The paper aimed to examine the determinants of risk appetite of women investors in Haryana. Indian women’s risk-taking ability is very vital aspect to recognize their most favorable investment portfolio. A well-structured questionnaire was administered personally to 377 Indian women investors. Besides, identifying the risk-tolerance level is a very complex and difficult task because an individual’s risk-taking capacity is multidimensional issue. So, it is very hard to measure it. In simple words, every individual varies in his readiness to take risk. In view of this, it is imperative to investigate the risk-tolerance attitude of women investors to understand their investment behavior. The results stated that risk appetite of women depends on the number of factors such as their perception towards investment, purpose of making investment, preferences for investment options, benefits of investing money and basis of investment selection. These factors play a significant role in determining the risk appetite of women investors. Further, this study corroborates the importance of financial literacy to make women more aware and technically sound with dimensions of investment. This will help in making ideal investment portfolio by accommodating the need of investors effectively.

Keywords: Investment Behavior, Determinants, Risk Appetite, Women Investors

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