Study on Factors Affecting Food Consumption Behaviour Amid COVID-19

Abstract

The outbreak of novel coronavirus (COVID-19) has impacted in all facet of human being. The lifestyle of people has affected in the world to large extend. Due to severity, speedy spread and uncertainty forced countries to impose lockdown, the lockdown created concern on basic needs. Considering food is one of the basic needs, the present study was conducted to understand food consumption in COVID-19. The descriptive cross sectional research design was employed in present study. The data from 150 respondents were collected using online data collection tool. The data were analysed using descriptive statistics, factor analysis and binary logistic regression. The study found that 88 percent respondents were agreed on their food consumption practices were changed and 12 percent respondents were disagreed. The three factors which determine food consumption were product attributes, peer influence and lifestyle changes in COVID-19 and price. The binary logistic regression found that for changes in the COVID-19 impact on food consumption the peer influence and lifestyle changes in COVID-19 and price plays a significant role whereas the product attributed does not play significant role. The outcome of the study will be helpful to marketers in designing strategies to market food products.

Keywords: Food Consumption, Impact of COVID-19, Lifestyle in COVID-19, Binary Logistic Regression, Factor Analysis

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