A Case Study on Small Scale Soft Drinks Manufacturing Entrepreneurs in Belthangady Taluk
Published: 2017
Author(s) Name: Ashoka M. L., Rakesh T. S. |
Author(s) Affiliation: Faculty, PG Studies and Research in Commerce, Uni. of Mysore, Mysore, Karnataka, India.
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Abstract
There are many small soft drinks manufacturing units operating in the Dakshina Kannada district, one of the coastal regions of Karnataka state. It is a region having a long summer periods with radiant heat. These
small local soft drinks makers try very hard to conquer the market. Many units started running the soft drinks manufacturing business after the survey of market potentials in this region and tried to cater to the needs
of the local consumers. These local players have a strong network with retailers to reach consumers in this region against multi-national companies (MNCs)like PepsiCo and Coca Cola. In this background, the current study is taken up to highlight the problems and
challenges which are faced by the local soft drinks makers in Belthangady taluk of Dakshina Kannada district.
Keywords: Carbonated Soft Drinks (CSDs), Coca Cola, Entrepreneurs, Pepsi, Multi-National Companies (MNC), Local Players
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