An Overview of Google AdSense as a New Business Opportunity for Indian Entrepreneurs
Published: 2013
Author(s) Name: Pravin Maroti Kuhikar |
Author(s) Affiliation: Deputy Manager, Marketing, Bharat Petroleum Corporation Limited, India
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Abstract
Google AdSense is owned by Google Inc. It is a free
and simple program that facilitates website or blog
owners to generate revenue by displaying targeted
Google ads on their websites or blogs. Advertisers
are individuals or organisations who pay Google for
advertizing with Google AdSense. Publishers are
bloggers or website owners and Google allows them
to show various ads on behalf of advertisers. Based
on the content of the blogs or websites and audience,
Google AdSense automatically sends targeted text,
image, video, and rich media based advertisements
on these websites or blogs. Publishers can generate
revenue based on the number of times audiences of
their websites click the ads. If any entrepreneur has its
website or blog, it provides an excellent opportunity for
them to generate revenue using Google AdSense. This
topic will cover the basics of the Google AdSense and
how online entrepreneurs in India can capitalize on this
new business opportunity.
Keywords: Advertisers, Blogs, Google AdSense, Google Adwords, Publishers
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