Case Study on Kalinga Institute of Social Science: Crafting Blue Ocean Strategy in Education Sector

Abstract

India a country filled with enormous challenges and opportunities, required the visionary entrepreneur to bring changes and fight against enumerative hurdles in setting up opportunities. Dr. Achyutha Samantha known for his philanthropic work can tag as an evangelist of India’s of indigenous community education, who created India’s first university under DE Novo act approved by UGC. The thought was apparent since inception that, creating opportunities of imparting education for those communities who never reached to the thinking with Life Skill Education, where education is for sustainability of human and scalability of society. The step by step approach setting the foundation of providing free education, free nutritious food, free accommodation and skill-based education in the native language converting into an international language. It is not about drawing boundaries between a cleaver and weak students; it is about equality and creating an opportunity for every child, who had not accessed. The approach to impart education created Blue Ocean Strategy, where Kalinga Institute of Social Science is challenging traditional education concept with its value innovative factors of competition creating connectivity between community and education system.

Keywords: Blue Ocean Strategy, Red Ocean Strategy, Innovation, Value Innovation, Education, Indigenous Community

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