Entrepreneurial Management Capabilities- The Differential Effect of Role Models
Published: 2015
Author(s) Name: Purna Prabhakar Nandamuri |
Author(s) Affiliation: Asst.Prof,Dept of Marketing and Strategy,ICFAI Buss School, IFHE Univ,Hyderabad,Telangana,India.
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Abstract
Entrepreneurs require a variety of skills and
competencies to successfully manage an enterprise. As the business grows, the need for incorporating professional management practices increases which necessitates in possessing entrepreneurial management capabilities. However, such skills and capabilities are a function of various factors. Existence of role models is one among such socio-demographic factors. The purpose of this research is to understand the impact of role models on entrepreneurial management capabilities of those who wish to take-up
entrepreneurship as a career. A sample of 200
management students were selected and served
with a questionnaire schedule and the responses are statistically tested through ANOVA and T-Test. The analysis concludes that role models exert a significantly positive influence on the entrepreneurial management
capabilities. Among the five components considered, four, namely, autonomy, risk taking, pro activeness and drive and energy are significantly affected by the existence of role models. Whereas the component of self-confidence prevails uniformly across the sample despite the prevalence of role models. Thus the effect of role models on the entrepreneurial management capabilities proves to be highly significant.
Keywords: Entrepreneurship, Entrepreneurial Role Models, Entrepreneurial Management Capabilities, Entrepreneurial Orientation, Differential Effect, Effect
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