Entrepreneurial Opportunities in the Tourism Sector

Abstract

Travel and tourism is a promising service sector of this century. Tourism is one of the major forces for economic, social, and cultural change in any region, and India is no exception. Tourism is a complex multidimensional phenomenon that has attracted increasing scholarly attention for the past three decades from researchers of a broad range of disciplines and also commanded the attention of policy-makers and practitioners. Tourism is the world’s largest industry and a sector emphasised by many countries to advocate economic development. It is also used as a development strategy due to its economic effects of generating foreign exchange, creating employment, and stimulating local economies. Yet, few studies review and analyse the emergent forms of tourism as upcoming entrepreneurial opportunities. Focusing on India, this paper aims to do that, with an in-depth examination of new forms of tourism followed by entrepreneurial aspects in tourism. The discussion, though, pertains to India; the lessons drawn could apply to all involved in tourism.

Keywords: Adventure, Development, Entrepreneur, Family, Leisure, Hospitality, Rural, Travel

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