Hello I am an Entrepreneur - An Account of Three Indian Female Entrepreneurs during the Pandemic (Digital Media Content-based Study)

Abstract

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The exogenous shock and aftermath, post the identification and discovery (in Dec. 2019) of SARS CoV-2, the severe acute respiratory syndrome coronavirus, has not only resulted in the loss of innumerable lives, but stretched the healthcare systems across the globe. All this has had a huge impact, economically (Kuckertz & Brandle, 2021). The three perspectives for entrepreneurs during the pandemic have been uncertainty, resilience, and opportunity. On the basis of these perspectives, three highly enterprising and equally successful ‘in pandemic’ female entrepreneurs to note have been Ms. Vandana Bhagat of ‘Vanity Salon’, and Ms. Sindhuja Jeyabal and Ms. Sneha Sheth of ‘Dost Education’. “There can be no better personal development tool than running one’s own business,” says Vandana Bhagat. Dost Education’s vision is for every child to thrive – regardless of his/her family wealth. The idea is to be a ‘Dost’ to parents and enable them to make learning for their kids easier and smoother (Sheth, 2021). This paper is an attempt to study the economic impact caused by the pandemic in the lives of these three entrepreneurs in India.

Keywords: Entrepreneurs, Entrepreneurship, Pandemic, Uncertainty, Resilience, Opportunity

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