Intrapreneurship: The Road Less Travelled

Abstract

Set in 2012, the case depicts the intricacy faced by Adarsh Surgicals Pvt. Ltd. (ASPL) with respect to Ramesh Gupta an employee who left Adarsh Surgicals Pvt. Ltd., a year ago where he had worked for nearly 14 years. The case deals with a situation, of the task of identifying the go-getters in the organisation who have the spark in them to not only ideate but see their ideas to fruition. They may not be scoring very high on intelligence, but they have within them the germ to lead, to envision a great future for the organisation, no matter what the odds are. As in this highly competitive world, it is important that business grows at all levels and in every direction. We therefore need “intrapreneurs” who are willing to take ownership of parts of the organisation, thus leading them to success. This facilitates the understanding of the competitive environment in which the all companies are operating at present. This case can be used for critically analyzing the evolution of concept Intrapreneurship, its operating model and how it is going to change the face of corporate world. The case can be analyzed from Entrepreneurship perspective, Business Ecosystem Model, and Strategic Management perspective.

Keywords: Entrepreneur, Intrapreneurship, Empowerment, Pharmaceutical, Innovation

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