Marketing Problems of Micro Enterprises of Papum Pare District
Published: 2015
Author(s) Name: Yumlembam Linthoi Chanu, Ashok Sharma |
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Abstract
The objective of the paper is to find out the
problems faced by micro enterprises of Papum Pare district in marketing their products as well as the type of business enterprise chosen by micro entrepreneurs of Papum Pare district. The paper is also set to examine whether there is a significant relationship between the
choice of business type by micro entrepreneurs of Papum Pare district and their marketing problems.
Keywords: Marketing, Marketing Problems, Marketing Practices, Micro Enterprises
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