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Pushing the Parity - Rising Women Entrepreneurship in the Asia-Pacific Region

Journal of Entrepreneurship & Management

Volume 13 Issue 1

Published: 2024
Author(s) Name: Anusha Thakur | Author(s) Affiliation: University of Petroleum & Energy Studies, Dehradun, Uttarakhand, India.
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Abstract

Amidst a surge in startups, the Asia-Pacific region has emerged as the powerhouse of entrepreneurial endeavours. From being a minority to shaping the industries, female entrepreneurs have significantly risen in numbers. Women have crossed the spectrum of micro to high-growth leaders, from backing life to creating wealth, owing to the dynamic surge in the economy of the Asia-Pacific region. This revolution in the entrepreneurship landscape accentuates the determination and resilience of the women redefining the narratives. Yet, while rising as a recognised force, women entrepreneurs are still lagging. This can majorly be attributed to the gender-based deep-rooted stereotypes, inequalities, and attitudes impacting women-led businesses in the region. The paper discusses the rise of women entrepreneurs in the different regions of Asia-Pacific, with a brief illustration of varying government initiatives driving the change to better and inclusive spaces. It also illustrates the trends shaping women entrepreneurship, the challenges hindering the progress of women-led businesses, and the untapped areas that need to be catered to.

Keywords: Women, Entrepreneurship, Business, Parity, Gender

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