Relative Importance of Push & Pull Factors in Entrepreneurial Selection for Tourismpreneur
Published: 2015
Author(s) Name: Kshitiz Sharma |
Author(s) Affiliation: Assistant Professor, Marketing, School of Business, Alliance University, Bangalore, Karnataka, India
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Abstract
Entrepreneurship is the key concept for development of any place, and tourism is another area which is related to development. So entrepreneurship in tourism makes a success combination for any place. This paper is an attempt to understand the relative role Push and Pull factors for a Tourismpreneur. Do the enthusiasts in tourism turn entrepreneurs because they are forced to or are they interested themselves for taking a larger role for their life and society? This paper tries to explore the critical effect of these Push and Pull factors.
Keywords: Entrepreneurship, Tourismpreneur, Push and Pull Factors
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