Role of Vital Factors for the Success of Products of Small Entrepreneurs
Published: 2012
Author(s) Name: B. S. Ravikiran, C. B. Vijaya Vittal
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Abstract
Small Entrepreneurs are major contributors to the
economic growth and job creation. They discover new
ideas and business opportunities, bring together funds
to establish a business, organizes and manages its
operations in order to provide economic goods and
services. Entrepreneurs have strong convictions, self
motivation, will to grow and prosper tremendously.
Entrepreneurship is the risk taking ability of the
individual coupled with correct decision making. In this
research, an attempt is made to explore the factors
contributing to the success of the innovative products
of small entrepreneurs statistically. This paper provides
guidelines for the success of the products for small
entrepreneurs. This could help to improve the ability
of small entrepreneurs to develop and prosper in an
increasing competitive and complex world. A model has
been developed to forecast the success or failure of the
product which will be useful for small entrepreneurs.
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