Assessment of Tourist Satisfaction: An Empirical Study on Orissa Tourism
Published: 2012
Author(s) Name: Madhumita Mukherjee
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Abstract
The significance of tourism in India as a potent contributor to regional economy has been
magnified to a considerable extent. One of the major operational areas in tourism that has
received focal concentration has been satisfaction of the tourists since tourist satisfaction is an
antecedent to patronization and re-patronization of a tourist spot which, in turn, is positively
co-linked with revenue and profit generation leading to sustainable economic development. It is
an unvarnished fact that international tourism has witnessed a phenomenal growth in the era of
globalization and liberalization. This paper attempts to identify the major dimensions of tourist
satisfaction and explore the level of satisfaction of international tourists in the state of Orissa.
KEYWORDS: tourism, tourist, satisfaction, service
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