Corporate Social Responsibility Practices and Its Effect on Employee Attrition and Sustainability in Large-Scale Hotel Chains in Delhi NCR

Abstract

The study focuses on large-scale hotel chains in Delhi NCR region, where demand for skilled hospitality professionals is high and employee retention is a growing concern. It studies how CSR initiatives impacted employee retention and organizational sustainability. Research Methodology: This research adopted a descriptive research design and a quantitative approach. Data from a total of 320 useable responses from employees, management, and HR professionals in selected hotels was analysed using descriptive and inferential statistics. Findings: The study reveals a potential gap in CSR initiatives by hotel chains in Delhi NCR. Employees perceive that hotels prioritise more outward-centred CSR initiatives particularly Environmental Sustainability while they themselves emphasis more on employee (theirs) and community centric CSR activities for improving their motivation and job satisfaction. This study also supported earlier research findings that while CSR practices directly impact job satisfaction and sustainability efforts; its impact on employee retention is slightly less pronounced since retention decisions tend to be an outcome of several factors. Large-scale hotel chains in the Delhi NCR region can benefit from prioritizing employee-centric CSR initiatives, enhancing community involvement, and reducing attrition to strengthen CSR outcomes. A balanced focus on both outward-facing and employee-centered CSR activities may foster long-term sustainability and a dedicated workforce, which are essential for continued success in the competitive hospitality industry.

Keywords: Corporate Social Responsibility (CSR), Delhi NCR, Employee Attrition, Sustainability

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