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Customer Relationship Management Practices Adopted by Hospitality Industry in Selected States of North India

Journal of Hospitality Application and Research

Volume 10 Issue 1

Published: 2015
Author(s) Name: Aarti Kaushal | Author(s) Affiliation: Assistant Professor, Government College of Commerce and Business Chandigarh, Punjab, India.
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Abstract

The use of a Customer Relationship Management application is to create a business strategy is an excellent way to increase customer loyalty and customer retention. By personalizing a customers stay, a hotel can ensure that customers will come back again and again simply by remembering their favorite beverage, pillow or other preferred amenity.

Keywords: N.A.

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