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Exploring th e relative worth of the components of comfort and convenience for stay in a hotel by the teachers of higher learning institutions in Barak Valley of Assam

Journal of Hospitality Application and Research

Volume 7 Issue 2

Published: 2012
Author(s) Name: Jewel Mayur Phukonee, D. K. Pandiya and Pallav Jyoti Saikia | Author(s) Affiliation: 1 & 3 - Ph.D. Scholar, Dept. of Commerce, Assam Univ.; 2- Professor, Dept. of Commerce, Assam Univ.
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Abstract

The main aim of this paper is to identify the components and sub-components of comforts and conveniences for stay in a hotel of the teachers serving in the institutions of higher learning in Barak Valley, Assam. The study is based mainly on the primary data captured through a specially designed questionnaire for this purpose. The data have been collected from the teachers serving in the institutions of higher learning in Barak Valley of Assam in the year 2011. The findings of the study reveal that the teachers serving in higher learning institutions in Barak Valley have assigned a higher priority to the components which are basic in nature than the components of ease and comfort. The present study will lend a hand to the hospitality industry in developing and designing strategies for customer satisfaction by knowing the relative worth of the components of comfort and convenience (assigned by the respondents) for stay in a hotel. One of the limitations of the present study is that it is circumscribed to the relative priorities of the teachers serving in the institutions of higher learning in Barak Valley of Assam only. Besides, in order to identify the components of comforts and conveniences for stay in a hotel only the ranking technique was taken into consideration.

Keywords: Service, Service Quality, Customer Satisfaction, Hospitality Industry

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