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Impact of Ceasefire Violation on Tourism and Local Community in Jammu and Kashmir (UT)

Journal of Hospitality Application and Research

Volume 17 Issue 2

Published: 2022
Author(s) Name: Parikshat Singh, Priyanka Sharma, Rajani Kumari Sarangal | Author(s) Affiliation: School of Hospitality and Tourism Management, University of Jammu, Jammu and Kashmir, India.
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Abstract

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The article primarily aims to examine the impact of ceasefire violations (CFV) on the local community (LC). Simultaneously, it also evaluates the impact of tourism on the local community. Data was collected from 284 people residing in the border’s areas of Jammu through the questionnaire survey technique. Exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) were utilized to classify and verify different factors. Structural equation modeling (SEM) has been applied to prove the hypotheses of the study. The findings of the study indicated that CFV negatively affects LC dwelling along the border parts of the Jammu region. Furthermore, the positive and significant relationship between tourism and the local community has also been identified. This study contributes to the Border Development Authority (BDA) which has a direct impact on the local community residing in border areas and tourism. Thus, the outcome of the present study will provide proper cooperation and coordination among the nations, intelligence agencies, security forces and people living along the border areas to promote peace and tourism. This study contributes to the Border Development Authority (BDA) which has a direct impact on the local community residing in border areas and tourism. Thus, the outcome of this present study will provide proper cooperation and coordination among the nations, intelligence agencies, security forces and people living along the border area to promote peace and tourism.

Keywords: Local Community, Tourism, Ceasefire Violations, Border Destinations, Jammu and Kashmir

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