Impact of Experiential Tour Dynamics on Tourists Satisfaction
Published: 2024
Author(s) Name: Monisha Juneja, Tahir Sufi |
Author(s) Affiliation: State Institute of Hotel Management, Indore, Madhya Pradesh, India.
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Abstract
Tourists trip experience and tourist satisfaction are frequently explored in tourism studies. The trip experience is an amalgamation of all the experiences that tourists encounter that underpins tourists’ satisfaction. Our research examines the connection between trip experiences and overall tourist satisfaction among tourists in India. For this purpose, an on-site survey was conducted at three World heritage sites and seven hotels in New Delhi, soliciting 309 responses from tourists. The data from the sample was analyzed in two steps. First, exploratory factor analysis (EFA) was performed; afterward, multiple regression analysis was done to determine the relative effect of trip experience dimensions on overall satisfaction. The results indicated that five dimensions (trip excitement, hotel choice, tour guide, tour leader, and welcoming) significantly impacted overall tourist satisfaction.
Keywords: Tour Operators, Tourist Satisfaction, Trip Experience, Exploratory Factor Analysis, Multiple Regression
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