INVESTMENT PATTEREN IN INDIAN TOURISM INDUSTRY-AN ANALYSIS

Abstract

Today, tourism is recognised as an instrument for socio—economic, cultural development in India. It contributes to sustainable human development in poverty alleviation, employment generation and environmental regeneration in remote and backward area. In India, tourism already accounting for 0.9 per cent of Gross National Product, 9.0 per cent of merchandise export, generating 47.5 per cent jobs (in every million Rs. invested) which is still higher than any other industry and contributes 0-07 per cent of total receipts. The world Travel & Tourism Council (WTTC) estimated that tourism would contribute another Rs. 5, 00,000 crores to the Gross Domestic Product, 8 million arrivals and US $ 8.1 million for foreign exchange earnings by 2010. These estimates will put the tourism industry at top in terms of foreign exchange earnings and generation. However, India lacks an adequate touristic infrastructure to accommodate increasing touristic traffic. This requires huge investment in infrastructure and govt. initiative and collaboration with various agencies for the development of tourism infrastructure. The present paper focuses on analysis of investment pattern in Indian tourism industry

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