Moving towards Wellness in Post COVID-19 World: An Analysis of Travel Intentions of Millennials Working from Home

Abstract

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The millennials are one of the most auspicious consumer segments in the tourism industry and the fast pace of development and emergence of newer trends has led to a drastic change in their behavior. The COVID-19 pandemic continues to pose extraordinary challenges to both the physical and mental health of people and is serious impacts on the various industries worldwide including the tourism industry. Considering this, the current research aims to understand the intentions of the millennials who are currently working from home towards wellness tourism after the COVID-19 pandemic is over. The research is qualitative. The interviews were conducted through various online platforms with respondents belonging to various countries and professions. Only those respondents who have been working from home for at least 6 months or more have been targeted through purposive and snowball sampling. The data was analyzed by adopting a thematic analysis technique with the help of Nvivo (12) to attain the objective of the study. The study revealed that COVID-19 has significant impacts on millennials who are working from home, like emotional disturbance, depression, stress, irritability, etc., which upsurges their inclinations towards wellness tourism.

Keywords: COVID-19, Millennials, Tourist Intentions, Wellness Tourism, Work from Home

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