Organisational Commitment and Employees Intention to Adopt New Technologies

Abstract

This study focused on examining factors influencing employees intention to adopt new technologies at work. In particular, Theory of Planned Behavior and Technology Acceptance Model were used to test relationships between subjective norm, perceived behavioral control, perceived usefulness, and perceived ease of use and employees intention to adopt new technologies. In addition, the mediation effect of affective organisational commitment between factors and intention was investigated. The Qualtrics panel was used to test the hypotheses, and the data were collected from 245 full-time hospitality employees working in the United States. Results indicated that subjective norm, perceived behavioral control, perceived usefulness, perceived ease of use, and affective organizational commitment positively influence organizational commitment. Additionally, affective organisational commitment mediates the relationship between subjective norm and intention to adopt new technologies. These findings can help hospitality professionals understand what influences employees intention to adopt a new technology. A discussion of implications, limitations, and the recommendations for future research are included.

Keywords: New Technologies, Intention to Adopt New Technologies, Hospitality Industry, TAM, TPB

View PDF