South Indian Tourists satisfaction towards Udhangamandalam

Abstract

The tourism industry is an indicator of the degree of internationalization, modernization, economic development, income generator, foreign exchange earner and employment generator of a country. Tourists’ satisfaction is an important factor to determine tourism industry in long run. Tourists’ satisfaction is the final target of total quality management, and many attempts have been made at its measurement. Due to the increasing competition in the leisure and tourism market, satisfaction -related studies and researches have been gaining attention. This study investigated the south Indian tourists’ satisfaction towards Udhagamandalam. A total 200 tourists are responded all the questions of interview schedule at the various tourists place of entire district. There were 19 variables used to measure tourists’ satisfaction. Data were analyzed using descriptive statistics to report demographic variables and responses to the interview schedule. The inferential statistics was used to test various hypotheses relating to tourists satisfaction. Results of the analyses showed that the respondents have high levels of satisfaction during the trip, Udhagamandalam natural diversity attraction had secured first place followed by Climate and weather conditions, Scenic beauty, Sightseeing, Flora and fauna, varieties of flowers and trees. The analyses also revealed that tourists have lower level satisfaction to the various facilities such as basic amenities, road connectivity, entrée fees, shopping facilities, medical facilitates. This research study is finally concluded 83 percentages of tourists expressed overall satisfied Udhagamandalam tour trip, 79 percentages of tourists also have mind to revisit in this place in future.

Keywords: Tourism Industry, Udhagamandalam, Tourists Satisfaction, Foreign Exchange Earnings, Leisure

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