Testing Role of HRM Practices and Organizational Commitment on Organizational Performance with Reference to Seasonality in Tourism Employment

Abstract

Travel and tourism is the biggest service industry internationally in terms of gross income and foreign exchange earnings. However, seasonality of tourism demand is one of the most consistent annoying issues which directly or indirectly affect the functioning of tourism industry. Seasonality in tourism has a profound impact on the management of human resources in organizations operating in a seasonal context. The present study explained and explored the role of HRM practices and organizational commitment on organizational performance as sales, profit and customer satisfaction. A structured and un-disguised questionnaire was developed and used to collect the primary data from 256 hotel units as respondents. Hypotheses were tested using ordinal regression analysis. The study delivered detailed insight on various elements used for analysis and revealed that not all HRM practices has positive effect on organizational performances like sales, profit and customer satisfaction. Likewise, not all organizational commitment parameters has positive effect on organizational sales performance. However, study confirms that all organizational commitment parameters has positive effect on organizational performances like profit and customer satisfaction.

Keywords: HRM Practices, Organizational Commitment, Organizational Performance and Seasonality in Tourism Employment

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