The Relationship among Transformational Leadership Style, Marketing Resources & Capabilities & Performance for Intr. Tourist Hotels in Taiwan
Published: 2013
Author(s) Name: Cheng-Shiung Wu |
Author(s) Affiliation: Asst. Prof., Dept. of Hotel and Restaurant Management, Chia-Nan Univ. of Pharmacy & Science, Taiwan
Locked
Subscribed
Available for All
Abstract
In Taiwan, tourism industries are the most important annual plans of country development.
Confronted with the high competitive environment, organization should reinforce manager’s
leadership for facing the challenge of multi-factors and rapid change. In order to keep sustainable
development and growth, managerial implementation is the critical in tourism industry.
The purpose of the current study is to demonstrate the relationship among transformation
leadership style, marketing resources and capabilities, competitive strategy, and performance
in international tourist hotels. The result of the current study can suggest strategic directions
for international hotels in terms of applying transformation leadership style, and promoting
marketing resources and capabilities. Implications of these findings for international tourist
hotels implementations as well as future research directions are subsequently discussed.
Keywords: International tourist hotel, transformation leadership style, marketing resources and capabilities, performance
View PDF