Understanding the Dynamics of Nostalgia, Place Attachment, and Travel Intentions Among Returning Migrants to Their Homeland

Abstract

The present study explores the relationship between nostalgia, place attachment, and travel intentions among migrants returning to their homeland. Drawing on a sample of 362 respondents aged 45 and above, who have migrated from their homeland, the study employs structural equation modelling to study the mediating role of place attachment in the relationship between nostalgia and travel intentions. The findings reveal a significant direct impact of nostalgia on travel intentions, confirming the hypothesized relationship. Moreover, the study demonstrates that place attachment, particularly through dimensions of place identity and place memory, mediates the relationship between nostalgia and travel intentions. The study provides insights into the psychological mechanisms underlying migrants’ travel behaviour and suggests implications for people involved in policymaking and destination marketers to enhance tourism experiences and promote destination loyalty among returning migrants.

Keywords: Nostalgia, Place Attachment, Travel Intentions, Migrants, Homeland

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