Thursday, 23 May, 2024




Innvovative HR Practices for Competitive Advantage: A Startegic Prespective

Journal of Organisation and Human Behaviour

Volume 1 Issue 2

Published: 2012
Author(s) Name: Resham Chopra, Ashish Chopra
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High performing workforce has a positive impact on the company’s performance. It has been realized since 1990s. Since then the focus of competition is gradually shifting from products and finances to that of talent management. It is believed that the star performers if managed and retained well; will generate strong competitive advantage for the company and will have magnanimous cost and behavior implications. So the companies have gone a long way to deeply engage their employees and are competing on the same. It has resulted not only in revolutionizing the way business is done but also reducing employee turnover to the minimum limits as against the high industry standards. The study uses a sample of five companies from Fortune 500 best employers from retail sector to understand how they have generated competitive advantage via human resources.

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