Revival of Pyatker Painting through Craft Village: Study of Jharkhand
Published: 2017
Author(s) Name: Gaitri Kumari, Abhaya Ranjan Srivastava |
Author(s) Affiliation: Department of Management, BIT Mesra, Lalpur Campus, Ranchi, Jharakhand, India
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Abstract
Pyatkar painting is one of cultural traditions of eastern India but it is on the verge of extermination. Amadubi village in Jharkhand
known for its culture and dance is also known for its one unique practice of Pyatker painting. Pyatker artisans being poor, illiterate and rural background do not get adequate opportunities to access to the domestic/international high-end markets. A craft village at Amadubi is possible only with the help and support of government and NGOs. The present paper attempts to understand the traditional aspect of Pyatker painting, to find out the reasons of extermination of Pyatker painting and to make suggestions for promotion of Pyatker painting. This paper also attempts to highlight the importance of craft village in the revival of Pyatker painting. This paper would be of great importance to the marketer of Indian handicrafts and also to the artisans who would be benefited through it. The data collected from the secondary sources. Before
concluding the paper, the role of the government and NGOs will also be discussed in the promotion of handicraft and protection of
interest of artisans.
Keywords: Handicraft, Artisan, Rural Development, Craft Village, Marketing
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