Sustainability of Dokra Craft Industry: A Study of the Traditional Artisans of Bikna Village in Bankura District of West Bengal

Abstract

Dokra is an ancient lost-wax metal casting craft practiced in various parts of the country having its roots in the Indus Valley Civilisation; it embodies India’s rich cultural heritage. However, in the era of globalisation and changing market demand, sustaining the livelihoods of dokra artisans in Bikna village, Bankura, has become challenging. The study employed explanatory sequential mixed-method research design grounded on the Sustainable Livelihood Framework (SLF) to examine the sustainability of the dokra craft industry. Through structured interviews and focus group discussions the study explored the socio-economic condition of the artisans, strategic implementation of innovative tools and techniques to increase production efficiency, the emergence of the co-operative marketing model that improves market access, and persistent livelihood challenges resulting from income instability, rising cost of raw materials, and limited awareness of support schemes. The adaptive strategies demonstrated community resilience but the problems with digital literacy, infrastructure, and policy execution continue to hinder its long-term sustainability. The study concluded with policy recommendations aimed at enhancing financial services, expanding capacity building initiatives, and upgrading infrastructure to foster an inclusive technology-driven ecosystem that can preserve dokra’s cultural heritage and ensure economic prosperity of the artisans.

Keywords: Dokra Craft Industry, Traditional Artisans, Cultural Heritage, Innovation and Co-Operative Marketing, Livelihood Challenges, Sustainability

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