BMC Design for SAAL Strategy as the BOS in the Construction Industry Supply Chain
Published: 2022
Author(s) Name: Soheil Sadeghi, Saman Sadeghi, Zahra Hajjam |
Author(s) Affiliation: Aria University of Sciences and Sustainability, Islamic Republic of Iran.
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Abstract
Due to the changing and complex environment of the construction industry, and the critical conditions prevailing in Iran, the
managers of this industry have started to identify management approaches such as Sustainable, Antifragile, Agile and Lean (SAAL)
as approaches to achieve sustainable competitive advantage. In order to use them, organizations need to adapt and create new
business models. A systematic approach to integrating SAAL construction supply chain principles into the Business Model Canvas
(BMC) perspective of Blue Ocean Strategy will be the first step in the process of achieving this approach. This model can identify
critical factors to be included in the organisation’s business model due to its wide perspective and compatibility with the supply
chain. In addition, it provides how and why they are related and the conditions and boundaries of these relationships. Although this
research helped identify some limitations when trying to align, it also showed that the chosen model was aligned with the supply
chain, and the SAAL strategy was aligned with the blue ocean.
Keywords: Sustainable, Antifragile, Agile, Lean, Supply Chain, Construction, Blue Ocean
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