Green Supply Chain & Profitability: A Case Study of Two Multinational Companies

Abstract

Now-a-days, companies are focusing more on adopting various aspects that help in running more sustainable businesses and also combining compliance with saving costs and increasing profitability. With the recent tendency to increase profitability through more integrated supply chain management, researchers have been working on developing measures to incorporate a greener and more sustainable approach into companies supply chains. The main concern for many companies is how to measure and track the successful implementation of a green supply chain. Green supply chain management is still not a formalized managerial practice in the standard management literature, yet more companies will discover the benefits of going green, mostly multinational companies who, due to their sheer production capacities and usage of raw materials, have traditionally been among the largest emitters of pollutants into air and water. This paper is an attempt to find out whether green supply chain is an effective tool for gaining profitability. To fulfill this purpose a comparative study has been made in between two multinational companies. The outcomes of this study provide an adequate amount of evidences and motivation for companies to go green and to become financially stable simultaneously.

Keywords: Green Supply Chain, Environmental Management, Profitability

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