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Employee Engagement in Corporate Social Responsibility (CSR): Reflection from Indian Banking Sector

Journal of Strategic Human Resource Management

Volume 7 Issue 2

Published: 2018
Author(s) Name: Deepali Soni, Pooja Mehta | Author(s) Affiliation: Research Scholar, Department of Management, I.K. Gujral Punjab Technical University, Punjab, India.
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Abstract

Many organizations have started believing that an actively engaged workforce is the productive asset of a company and, thus, it is well researched that corporate social responsibility (CSR) programme is an asset too for an organization to be successful in maintaining motivated workforce, gaining reputation, and attracting talent. But most of the time, leaders forget that simply putting good CSR programme will not help to attract talent pool, get motivated workforce, and maintain good reputation. Employee engagement is a well-researched concept. There is an agreement that employee engagement entails more than just motivation. So, this is the time for organizations to integrate these two constructs - CSR and Employee Engagement. Cone Millennial Cause group conducted research titled: “The 2020 Workplace” and found that 80% of a sample of 1,800 (18-25 years old) wanted to work for the company which considered their impact on society. Organizations are becoming conscious towards their contribution to the society and the environment in which they operate. This paper takes into account CSR and Employee Engagement as related constructs that influence each other significantly. The researcher attempts to review existing literature on the topic and tries to explore some CSR employee engagement practices of select Indian banks. This research contributes to the existing body of knowledge related to the relation between CSR and employee engagement.

Keywords: Corporate Social Responsibility, Employee Engagement, Workforce

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