Thursday, 02 Apr, 2020




Mexus: Adding Strategic Perspective to Education and Training

Journal of Strategic Human Resource Management

Volume 2 Issue 2

Published: 2013
Author(s) Name: Anitha Thomas, Neera Singh | Author(s) Affiliation: Anitha is Faculty at Navrachana University, Gujarat; Neera is Associate Professor at IITE, Gujarat
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In business, New Product Development (NPD) is the term used to describe the complete process of bringing a new product or service to market. There are two parallel paths involved in the NPD process: one involves the idea generation, product design, and detail engineering; the other involves market research and marketing analysis. NPD is the company’s monolithic process, which seek in finding the right combination of the safe bets for the prospective growth of the organization. Knowledge has triggered many a growth in this process but in itself has been left aside to be fit for the Gen-next. Thus education sector needs to re-look itself and see its strategic fit in the coming years. A case study on Mexus Education Pvt Ltd who has the whole world of education weaved around the simplicity and curiosity to make education the way of life. Education that is derived from the life experiences, from something that is adventurous, enjoyable and fun rather than compulsive. The study is intended to bring across a company who integrated the interactive technology with innovative designing to give what an individual customer is looking forward in Learning.

Keywords: New Product Development, Business Model, Education, Integrated Communication Technology

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