Transforming HR Function in Morocco: Digitalisation and AI
Published: 2024
Author(s) Name: Louali Imane, Manal El Abboubi |
Author(s) Affiliation: PhD Researcher, Mohammed V University, Rabat, Morocco
Locked
Subscribed
Available for All
Abstract
The digital revolution has pushed companies to rethink their model, processes and strategies. However, it was just a first step towards a transformation of work practices, as organisations’ focus is now on Artificial Intelligence (AI). In this regard, we conducted an exploratory qualitative study to understand the positioning of the HR function in Morocco, between Digitisation and AI, through the analysis of four HR dimensions: recruitment, training, performance management and compensation within twelve organisations. The results of our study show that Digitalisation is now well-established within the HR function in these firms. However, the deployment of AI remains in its early stages, even though HR managers are open to future adoption of this new technology. For the moment, they face challenges such as change management, ethical considerations and the need to possess adequate skills.
Keywords: Digitalisation, HR Function, Artificial Intelligence AI, Human Resource Management
View PDF