Uncovering Survival Strategies of Indian Internationals

Abstract

Globalisation, which benefits only multi-national companies and takes away all sense of local or national pride and identity, is the biggest threat facing all the member states of the EU. - Steve Blake Statement of Steve Blake is equally true for a developing country like India. Post liberalisation, privatisation, and globalisation, Indian companies are also facing serious threat from global and international companies coming to India, which is making their survival difficult. This threat has forced Indian companies to look beyond the domestic market. In urge to survive & grow many Indian companies have become global and multinational. But the road for success was not much easy. However many Indian companies like Reliance, Tata, Bharti Airtel, HindalcoSuzlon, L&T, Infosys, Wipro etc. have made considerable impact in global business. The stories of successful players always prove to be an example for new and unsuccessful players. In the coming next 15 years, India has a scope of developing at least 50 multinationals as Indian MNCs have strong deliverables (Kshirsagar & Kumra, 2013). The objective of the present paper is to find good international business practices adopted by Indian companies from different industry. 20 successful companies of Gujarat (a state of India) were selected to study the best practices of players in chemical, pharmaceutical, salt, industrial machinery, and textile industries.

Keywords: International, Marketing Strategy, Challenges

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