The Relationship between Communication and Culture: Role of Culture in Verbal and Non-Verbal Communication

Abstract

Globalization is altering the way of conducting any business and we need to understand that how to communicate effectively with others from a different culture. Cultures derive from communication. Culture is created by our mode of speaking and interacting with each other at our workplace or in any relationship whether in society, family or any organizations. Communication practices are always shaped by the cultural characteristics. Therefore, the two go hand in hand working together. Culture has a strong influence on communication and it is affected by the language and the way we communicate verbally or non-verbally. This means that culture has an impact on many different aspects of our lives. This exchange of idea, information and opinions can take place through different way and is impacted closely by culture. Equally culture and communication are influenced by the way we handle any situation or diversity in life. It is important to learn the relationship between culture and communication in order to do good business. To get the solutions for establishing any communication with other cultures there is a need to identify the root cause and possible outcomes of that communication keeping into consideration various cultural diversity. It is also required to understand non-verbal and verbal for good communication to happen. Minor things regarding communication i.e. not maintaining the eye contact or showing thumb can destroy a business arrangement because it may not be adequate in all cultures. This paper will discuss the culture and communication and the effects it has on organizations. The effect of communication in conducting any business in different cultures will also be discussed broadly.

Keywords: Communication, Culture, Non-verbal cues, Interpersonal communication.

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