Thursday, 09 Apr, 2020




Preference of Tourists Towards Himalayan Region in India

KIMI Hospitality Research Journal

Volume 3 Issue 1

Published: 2018
Author(s) Name: Pallavi, Rishi Raj Sharma | Author(s) Affiliation: Assistant Professor, GLA University, Mathura, Uttar Pradesh, India.
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With the changed scenario in the society, rise in the nuclear families, increase in disposable income, working couple domain and increased tension have greatly influenced the tourism sector in India. The high tech world, advanced communication, improved modes of transportation increased the tourism sector. The demand of tourists is now for leisure time, best services in hotel, family oriented trip, comfort and enjoyment. This demand leads to stiff competition in the tour and travel business which leads to emergence of the online tour operators. The purpose of the present paper is to examine the perception of people towards the tourism in the Himalayan Region with special focus on the Jammu and Kashmir region. The exploratory nature of paper helps to have an insight about the tourism in the Himalayan region in India. The data had been collected from the metro and non-metro region i.e. Metro region-Delhi- NCR region and Non Metro-cities such as Mathura, Agra, and Firozabad.

Keywords: Himalayan Region, Tourism, Perception, Technology

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