The Role of Service Quality Variables in Tourism Industry
Published: 2016
Author(s) Name: G. Venkateswarlu, K.V.S.N. Jawahar Babu |
Author(s) Affiliation: Vikrama Simhapuri University, Nellore, Andhra Pradesh, India
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Abstract
It is study that tourism is one of the emerging industries in developed as well as developing countries. In tourism, services are playing a vital role for enhancement of domestic and foreign tourists by the companies. In this rivalry competition firms are facing severe problems. So, new firms and existed firms are ultimately depends on service. Whoever service providing with better than their competitors customers are taking service from them. So service is major element for attracting tourism customer, Service quality in tourism comprises 10 dimensions, namely core-tourism experience, information, hospitality, fairness of price, hygiene, amenities, value for money, logistics, food and security. In this paper our objective is to identify the variables of service quality in tourism industry. And also identify the major amenities are required for tourists.
Keywords: Service Quality, Tourism Industry, India Tourism
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