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Measuring the Usability of Library Website Using Google Analytics

KIIT Journal of Library and Information Management

Volume 3 Issue 2

Published: 2016
Author(s) Name: B. T. Sampath Kumar, R. M. Shivakumara | Author(s) Affiliation:
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Abstract

The main purpose of this article is to explore the usability of library website using Google Analytics. The usability of the library website has been measured during February 2011 to February 2013 (25 months). The results of the study shows that there were totally, 8304 visitors viewed the web pages from 62 countries. Home page was the most frequently visited web page (51.99%) followed by library services web page (41.59%) and question paper archives (14.11%). A total of 1926 search terms were used to search library website. The findings of the study will be more useful to librarians and also webmasters to understand the usability of web pages and to improve the quality of web page.

Keywords: Library Website, Google Analytics, Librarians

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