Employees Productivity Analysis (A Comparative Study of Punjab National Bank and Central Bank of India)

Abstract

The fast moving competitive environment unleashed by Government policy of liberalization and globalization has brought about significant changes in the working of Indian banking industry. To maintain viability in highly deregulated market banks are now focusing on customers. A deep understanding of customers needs and delivery of world class service play a vital role in success of banks. With increasing demands and growing sophistication of customers, retention of customers has become the primary concern for every bank .In order to ensure customer loyalty, quality of interfacing with customers has to be improved remarkably because the scope of product, price and technology differentiation is very limited. The role of employees in such environment is of great significance as each and every activity of a bank is directly related to the attitude, motivation and work culture of the employees. It is the ability of the bank employees that can deliver prompt and courteous service to the customers Therefore, it is necessary to evaluate profitability of banks in terms of its employees productivity. The paper evaluates the financial position of Punjab National Bank and Central Bank of India s in terms of their employees. The analysis shows the efforts of the selected banks in increasing their viability in selected study period of ten years from 2002 to 2011.

View PDF