Hassle-Free Banking in India with Reference to ATM Services : An Empirical Study

Abstract

Multi-channel banking is becoming a viable strategy which banks are using to capture a large net work of customers. Also it makes conventional banking processes easier as boundaries are blurred and data can be distributed across country. ATM banking is one of the many electronic channels through which banking services can reach customers. Through this channel other important services can be availed like mobile phone recharge, advertising, etc. This paper is an attempt to examine the status of ATM banking in India, adoption by banks and important attribute which lead to ATM adoption from corporate dimension. The findings clearly indicate that almost all responds reportedly indicated that their banks have adopted ATM banking to provide services to customers. Also, it was indicated that non-complexity and convenience were the most vital attributes which lead to ATM adoption. Data for this study was obtained through a primary survey conducted in India.

Keywords : Automated Teller Machine, ATM, Banking, Hassle- free, Services.

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