Market Potential Analysis of ERP-based IT Services in Manufacturing/Engineering Industry
Published: 2012
Author(s) Name: Vandana Mathur |
Author(s) Affiliation:
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Abstract
The purpose of the paper is to understand the ERP systems
used by small and medium scale industries. This research
will also showcase the trend of ERP softwares used by
manufacturing firms along with future recommendations.
This research will be used by Aditya Birla Minacs to
understand the shifting of ERP paradigm in manufacturing
SMEs. This study aims at giving Aditya Birla Minacs a
better understanding of ERP practices in manufacturing
industry.
Aditya Birla Minacs IT Services has three verticals business
lines-Manufacturing, Private and BFSI. Manufacturing
being the primary vertical business the focus of this project
is to do the research on manufacturing industry’s needs
towards the IT Services and Products. Target industries –
Automobiles related industries mainly.
Keywords: ERP paradigm, IT services, Market Potential, Company Potential Analysis, Market penetration
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