Marketing coming of age: Social networking sites v/s Search Engines

Abstract

Cyber media revolutionized the way the marketing world functioned. It revamped the structural elements of advertising and helped the publicity seeking commodities find a new platform. Today online -advertising has managed to reach out to a very powerful section of its target audience which includes youth as well. Everybody comprehends the fact really well that today the youth is not only well introduced to the internet but it has also been incorporated as a part of their everyday life. The Internet has brought media to a global audience. Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales Taking a cue from the history of advertising an attempt has been made to understanding its relevance from the Indian market’s point of view. But before that it is also imperative to understand that what are the various types of online advertisement and this report includes that as well. Online advertising spending increased as the hype around the web spread, and grew in intensity. Advertising sponsorship and revenues are forecasted to grow, alongside the realization of the potential in online adverting. We tried to find out the costing of online advertising and various costing techniques which enable a brand to get maximum exposure in within budget.

View PDF