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Media, Changes in Lifestyle and Relation with Individual Happiness: An Analytical Framework

IMS Manthan (The Journal of Mgt., Comp. Science & Journalism)

Volume 6 Issue 1

Published: 2011
Author(s) Name: Ms. Manu Sharma
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Abstract

An individual’s lifestyle makes him or her happy, or unhappy about their respective lives. This lifestyle and the resultant happiness or unhappiness is influenced by an endless list of factors. These factors in a way reflect our approach towards life. At present, this approach and the feelings and experiences that lead to the construction of the same are being strongly affected by media, in a positive as well as negative manner. This research paper will try to define the meaning of few important concepts, analyse the relation and dependency between them, and their role and impact on our day to day life. This article will examine the changes that happen in an individual’s lifestyle by means of different media content that one is exposed to and the resultant happiness or unhappiness produced in life, due to the changes in the lifestyle. Keywords: Lifestyle, Media, Media Content, Happiness.

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