Abstract
Media simply means various channels of communication.
Communication channels are used to disseminate the
news, entertainment, education, data and promotional
messages. Media includes every broadcasting and
narrowcasting medium such as newspapers, magazines,
television, radio and social media etc. The main focus of this
paper is on the need and significance of a content code for
social media. Social media is a type of online media for
social interaction where people participate in talks, share
their views, network and bookmark. Social media is a form
of electronic communication (as websites, social
networking sites and micro blogging) to which users create
online communities to share information, ideas, thoughts,
personal messages and other content such as text, audio,
videos, images and podcasts. Social media also includes the
various online technological tools that enable people to
share information and to communicate easily via internet.
In the present scenario social media plays a key role in
communication field. Social media in any democratic
system or setup reflects the hopes and aspirations of the
young generation. It provides a new power to the freedom
of speech and expression of views to the common people all
over the world. Social media allows their users to share
their ideas, opinions, thoughts and information through
their various facilities and it becomes a main tool of
communication so, we need a content code for social
media. Because all mainstream media like newspaper,
radio and television have their own content code but at the
same time this new social media does not have any of its
own content code for their users. It gives the liberty to their
users to share any textual or audio-visual materials, which
may be violent and against of human right, constitution,
laws, parliament and vulgar images, messages, text or
offensive to public good taste. In this paper attempt has
been made to discuss content code for social media like
mainstream media. Through this study researchers also
wants to find out whether social media have any of its own
content code or not for their users. Content code are
necessary for fair and unbiased social media. This research
study is a textual research. It is based on primary and
Need and Significance of a Content Code for Media:
A study Focused on Social Media Pankaj*
Dr. Kunjan Acharya**
secondary data. New social media’s increasing popularly
now a days and its attractive and effective mode of
communications has resulted it being used by young
generation easily and frequently to express and share their
ideas, thoughts, and opinions worldwide. Hence we need a
powerful and effective content code for new social media,
so that, the negative and unwanted effects of these social
media on society can be avoided and synchronized.
Keywords: Social media, Micro blogging, Social networking sites
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