New Media in Culture Transformations
Published: 2011
Author(s) Name: Dobrinka Peicheva
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Abstract
This research paper is based on two sociological surveys
dealing with internet and mobile telephones conduced in
Bulgaria in 2009 with the participation of author. The
survey findings made it possible to trace several sociocultural
processes and trends showing convergent
dimensions. The most important of them examined in this
paper are related to: highlighting the mutual
interchangeability of two meta-media in various contexts;
the transformation of individual communication
participation from a passive into an active endeavour; the
revival of letter writing and changes in written culture; the
emergence of a new kind of mobile determined culture;
individuals’ becoming independent media; the completion
of the framework of processes of medialization
(mediatization) of society.
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