Head, Dept. of Mass Communication and Electronic Media, Central Univ. of H. P., India
Abstract
Media Psychology is known as an area of study within
psychological studies and now a day as a part of media and
cultural studies that deal with the social, cultural and
psychological aspects of mass media. As an interdisciplinary
stream of study, media psychology is
influenced by the approaches and practices taking place in
media and cultural studies. This manuscript looks media
psychology as an application of theories, concepts,
methods, approaches and instruments to study the media
environments, including philosophical, aesthetic, literary,
historical, psychological, sociological, anthropological,
political, economic and scientific investigations, as well as,
applied, professional and pedagogical perspectives. The
study also makes an in-depth analysis of the interaction
taking place between various academic and applied
aspects of psychology and multitude of media focusing on
how media affects or influences the psychology of people,
how people think and relate, how it affects values or beliefs,
and how it shapes leisure and work time.
Keywords: Media Psychology; Media Effects; Pedagogical Framework; Application and Viability of the Domain
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