Retailer Mortality - Reasons and Remedial Measures (Special Reference to Twin Cities of Hyderabad and Secunderabad)

Abstract

The retailing scenario in India, the twin cities of Hyderabad and Secunderabad in particular, has undergone a complete transition over the last one and a half decade. The twin cities had witnessed influx of malls, hypermarkets, plethora of supermarkets, supermarket chains, and specialty stores during this period. The main reasons being availability of low real estate costs, increase in disposable income, increase in women employment, change in buying habits, more emphasis on instant items as a result of increase in employment of both the husband and the wife and high business prospects with low level risk on investment. These changes in retail industry have brought in many benefits to the consumers by offering better quality products at competitive rates, wide range of products and pleasant shopping ambience etc. At the same time, these developments have made the survival of small retailers tough. It has hastened the mortality rate among retailers. In an attempt to analyze the reasons for mortality in retail sector and to suggest the remedial steps to be taken to avoid quick mortality, this study, with a special reference to twin cities of Hyderabad and Secunderabad, has been taken up. Keywords : Retail, Hyderabad, Secundrabad, mortality

View PDF